ELKHART, Ind. – Nov 28, 2016Dometic today announced a new brand positioning for the company, officially launching at RVIA’s National RV Trade Show on Nov 28.

Kelly McGann, Sr. Vice President of Marketing for Dometic Americas said: “Dometic is a global company that provides great solutions to satisfy people’s essential needs when living mobile. We offer smart and reliable products with outstanding design. Our new mission and tagline for Dometic is ‘Mobile Living Made Easy.’ At the heart of this new brand platform is a sharp focus on our end consumers –RV owners, boat owners, truck drivers and outdoor enthusiasts. Dometic is on a journey to make a seamless and consistent experience for our customers; fulfilling the promise of Mobile Living Made Easy, which is expressed in a new, fresh and modern visual identity centered on the values of our end consumers.”

Mobile Living Made Easy. Millions of RVers, boat owners, truck drivers and outdoor enthusiasts live on the move for long periods of time. McGann added, “Dometic is committed to leading the Mobile Living market and making Mobile Living easy for our customers.”

Brand Harmonization. The new global Dometic is one company, one brand, one promise. Since its inception, Dometic has flourished through both organic growth as well as through acquisitions. The numerous brands, including Atwood, Fantastic Vent, Marine Air and Cruisair are now being unified into one single brand: Dometic. By harmonizing the brands, Dometic is able to unify the breadth of product offerings, resources and expertise into one cohesive global powerhouse in the Mobile Living market.

Smart Solutions, Reliable Products, Outstanding Design. Dometic is committed to leading the industry in providing solutions that satisfy people’s essential travel needs when living mobile: having the right temperature, cooking, keeping food fresh and taking care of personal hygiene. If these needs are not met, it could ruin the whole experience.

Dometic products are reliable and comply with all applicable safety and quality standards.

Dometic’s new product design is consistent and contemporary, reflecting an exceptional understanding of the target customers.

McGann said, “We look forward to unveiling this new brand positioning to our customers at the National RV Trade Show in November, continuing to earn our customers’ trust through the smart
solutions and reliable products we provide and introducing even more people to Dometic though this new brand platform.”

Note to Editors

Photos can be accessed here.

About Dometic

Dometic enriches people’s experiences when away from home by providing smart, reliable products with outstanding design for mobile living in the areas of Climate, Hygiene & Sanitation and Food & Beverage. Dometic manufactures and sells products within these areas for use in mainly recreational vehicles, trucks and premium cars, cruisers and work boats, and for a variety of other uses. Dometic operates 22 manufacturing/assembly sites in North America, South America, Europe and Asia-Pacific. Dometic products are sold in more than 100 countries. Dometic has 6,500 employees and is listed on NASDAQ Stockholm.

For more information on Dometic, please visit:

Author: David Kresge

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